Digital Marketing, B.A.

The average consumer spends two and a half hours per day on social media sites. You will learn how to effectively use social media to move consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics and measure the success or failure of your efforts.

Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. You’ll learn how to craft successful email marketing campaigns for sales, engagement and activation. You’ll learn how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign.

When you’re looking to buy something, how do you find it? Often, you’ll ask Google. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help companies by making sure they are among the first options when someone does initial research. You’ll learn how to perform SEO and SEM activities to boost visibility and drive growth. You’ll work with Google AdWords and build strategies to promote a website.

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. Y will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. We will teach you what drives people to share content and how to build content that is shareable and “meme-worthy.” You will understand what drives viral sharing, and learn how to facilitate it.