Marketing & Communications

All new project requests are initiated with Deirdre Swinden, associate director for strategic marketing and communications. She can be reached at deirdre.swinden@lr.edu.

The Lenoir-Rhyne brand is the summation of our values, mission and vision. It is a representation of our commitment to liberate mind and spirit, clarify personal faith, foster physical wholeness, build a sense of community, and promote responsible leadership for service in the world. The LR brand is much more than a logo, it is a visual summation of who we are. 

Please submit web content update requests using our simple online submission form. Requests are entered in our tracking system and you can request an email confirmation of your online submission.

The news media provide an important communication channel to the citizens of Hickory and surrounding communities in the region, state, and nation. Public understanding and support of Lenoir-Rhyne University programs can be enhanced through strong working relationships with the media and the provision of information in cooperative, coordinated fashion.

Allow a minimum of four weeks for maximum publicity, much more time—four to six months to a year—for larger institutional events that require advance promotion to seat a large audience or for an event series. Promote continuously over the weeks leading up to an event.

Use internal and external calendars, email, snail mail, social media, posters/fliers and advertising to promote your event to the campus community, area schools and colleges, listservs, professional associations, friends, etc. Have your event announced in subject-related classes.

The Lenoir-Rhyne University calendar is the university's central, comprehensive events calendar. The calendar informs and connects the campus community with the wide array of events offered at LR.

Marketing and Communications has assembled the following information and resources to assist you in planning and promoting your events.

• Tech Talk Presentation Slides: University Calendar and Event Marketing
• Event Marketing 101
• Event Planning Timeline & Checklist
• Calendar Event Submission Form
• Calendar Policy and Guidelines
• Calendar Best Practices for Format & Style
• EMS Room Reservation Form

About Lenoir-Rhyne University

Founded in 1891, Lenoir-Rhyne University is a co-educational, private liberal arts institution with more than 55 undergraduate degree programs and over 20 graduate degree programs. LR enrolls more than 2,200 undergraduate and graduate students and has had 11 consecutive years of enrollment growth. LR’s main campus is in Hickory, North Carolina, where both undergraduate and graduate degrees are offered. The University also offers graduate degree programs on its campuses in Asheville, North Carolina, and Columbia, South Carolina. The Lutheran Theological Southern Seminary is also in Columbia. LR is affiliated with the North Carolina Synod of the Evangelical Lutheran Church in America and welcomes students from all religious backgrounds. The website is www.lr.edu.

• Profile Magazine
  Lenoir-Rhyne's alumni magazine and is produced three times a year. Our spring and fall issues are in print and digital formats, while the summer issue is entirely online. The digital version of the magazine is an interactive storytelling experience that combines all the benefits of the print edition while blending text, photography, and video in a beautifully designed and responsive format.
• Southern Bulletin
  A publication for friends of Lutheran Theological Southern Seminary of Lenoir-Rhyne University. Two issues are produced each year.