Marketing & Communications

Marketing and Communications is Lenoir-Rhyne University’s dedicated communications agency. Our results-oriented team of experienced and talented professionals provide leadership, strategy, services, and support to advance the LR brand and help the University achieve its mission.

We work with you to ensure successful, targeted, collaborative communications. We do it all: strategy, planning, public and media relations, emergency communications, marketing, web development, social media, video, photography and graphic design.

Web Redesign Academic Program Questionnaire

Faculty and staff can upload a complete academic program questionnaire using the button below.

Upload a Completed Questionnaire

Positioning Statement

About Lenoir-Rhyne University:

Founded in 1891, Lenoir-Rhyne University is a co-educational, private liberal arts institution with 53 undergraduate degree programs and over 30 graduate degree programs. LR enrolls more than 2,700 undergraduate and graduate students and has had 11 consecutive years of enrollment growth. LR’s main campus is in Hickory, North Carolina, where both undergraduate and graduate degrees are offered. The University also offers graduate degree programs on its campuses in Asheville, North Carolina, and Columbia, South Carolina. The Lutheran Theological Southern Seminary is also in Columbia. LR is affiliated with the North Carolina Synod of the Evangelical Lutheran Church in America and welcomes students from all religious backgrounds. The website is www.lr.edu.

Project Protocol

The marketing office has designated the following key contacts for specific marketing project requests:

Lisa Crawford: project management for all marketing and communications projects across the university. Lisa is your first point of contact for project requests.
Cory Butzin: news releases and story development
Doug Minor: Associate Vice President for Digital Strategy

PROJECT PROTOCOL

Web Content Update Requests

Event Marketing and Promotion

Allow a minimum of four weeks for maximum publicity, much more time—four to six months to a year—for larger institutional events that require advance promotion to seat a large audience or for an event series. Promote continuously over the weeks leading up to an event.

Use internal and external calendars, email, snail mail, social media, posters/fliers and advertising to promote your event to the campus community, area schools and colleges, listservs, professional associations, friends, etc. Have your event announced in subject-related classes.

The Lenoir-Rhyne University calendar is the university's central, comprehensive events calendar. The calendar informs and connects the campus community with the wide array of events offered at LR.

Marketing and Communications has assembled the following information and resources to assist you in planning and promoting your events.

Visual Identity Guidelines and Logos

Quick Style Guide
Social Media Guidelines
Student Organization Logo Use and Marketing Guidelines

Logos:
You can download these files by dragging and dropping them onto your desktop.
Bear 1
Bear 2
Bear 3
Monogram LR - Black
Monogram LR - Cardinal
University Logo 1
University Logo 2
University Logo 3
University Logo 4
AVL Center - color; AVL Center - black; AVL Center - white
COLA Center - color; COLA Center - black; COLA Center - white
LTSS Logo - full color; LTSS logo - red & white; LTSS logo - white
LTSS Dove 1; LTSS Dove 2; LTSS Dove 3

Media Downloads:
Powerpoint Template 1
Powerpoint Template 2
Powerpoint Template 3
Powerpoint Template 4
Desktop Screensaver 1; Desktop Screensaver 2
Facebook Cover Photo 1; Facebook Cover Photo 2; Facebook Cover Photo 3
Twitter Banner 1; Twitter Banner 2; Twitter Banner 3

Media Relations & Style Guidelines

Publications

Profile Magazine is Lenoir-Rhyne's alumni magazine and is produced three times a year. Our spring and fall issues are in print and digital formats, while the summer issue is entirely online. The digital version of the magazine is an interactive storytelling experience that combines all the benefits of the print edition while blending text, photography, and video in a beautifully designed and responsive format.

Southern Bulletin is a publication for friends of Lutheran Theological Southern Seminary of Lenoir-Rhyne University. Two issues are produced each year.