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The Multimedia Communication major strives to provide students with the knowledge and skills needed for a number of careers in the fields of broadcast and electronic media, newspaper editorial and production, as well as advertising and public relations.

The Multimedia Communication major features a common core of courses to provide undergraduate students with an understanding of both the history of the field and the ethical responsibilities of professional communicators in our society. These foundational courses provide specific skills in writing, speaking, broadcasting, editing, production, and group communication. Students will have the opportunity to study such areas as editing and design, media law, media writing, website management and design as well as select from elective courses suited to their personal interests of study.

Qualified Multimedia Communication students interested in continuing their education through graduate study can easily matriculate into several of Lenoir-Rhyne’s graduate programs, such as its Master of Business Administration. Through LR’s innovative Bridges to Dreams and Alumni Advantage programs, students who complete their undergraduate degrees at Lenoir-Rhyne University are able to complete their graduate degrees in shorter time and at significantly less expense.



Courses in the Multimedia Communication major are combined with on-campus practicums and off-campus internships to provide practical, professional experience invaluable to students as they transition into the workforce.

The communication practicum is an on-campus field experience that directly relates to the student’s career interest. Site locations are designed to offer hands-on practice using a variety of skill sets in writing, videography, editing, social media, and public relations to name a few. Students are required to complete a minimum of 50 hours within their chosen area.

The communication internship is an off-campus applied skills experience in a professional environment. Supervised by an organizational mentor, along with a faculty advisor, students are required to complete a minimum of 150 hours throughout the semester. Internship site locations include broadcasting networks (both television and radio), production firms, public relations firms, major service and manufacturing corporations, nonprofit organizations, and government agencies. Students work with an internship coordinator to plan and secure all experiences.

There are also a number of activities within the communication program which provide the opportunity for students – as early as their freshman year - to gain valuable, hands-on experience and enhance their overall education.

LRN Monthly – Students have the opportunity to participate in the complete production of the campus, student-led multimedia newspaper through reporting, writing, editing, photography, and/or layout and design.

WLRZ, FM 99.3 “The Lair” Radio Station – Through the campus radio station, students can gain firsthand experience working in radio technology and production, serving as an on-air personality, and/or hosting their own programs and talk shows.

LRN TV Studio – Equipped with state-of-the-art technology, the LRN TV Stations allows students to gain experience in television production both behind and in front of the camera.

Through LR’s award-winning Debate Team, students can develop strong skills in communications, public speaking, and research while participating in competitive debate competitions throughout the region.

Students can also take advantage of services offered through the LR Speech Lab, located in the University’s Learning Commons in the Rudisill Library. Through the lab, students can receive assistance with their writing assignments and practice speaking in front of audiences with critique from faculty and peers.

Students are encouraged to participate in the Communications Club, which offers workshops to enhance their skills as well as field trips to explore career opportunities in the field. As students advance further into the major, academically qualified students are eligible for senior honor courses and membership in the Lambda Pi Eta (Upsilon Chi Chapter) National Communication Honor Society.


LR’s multimedia communication program is designed to prepare students for a wide array of professional opportunities across the contemporary media and corporate landscapes. With a curriculum designed to furnish students a “convergence’ of professional content and skills development, graduates will have opportunities in a wide range of careers where writing, communications, research, and creativity are valued. This options span across many mediums: print, radio, television and film—in any place where the skill of “telling the story” is needed or the production of the “story” is required. These opportunities span across the spectrum of news, sports, entertainment, and culture, and include print, voice, and photo journalism; social media; broadcasting technology and production; writing, editing, and publishing; public relations and marketing; and research and consulting.


The Multimedia Communication major earns a BA degree. Students may also minor in Multimedia Communications.

Multimedia Communication Major Requirements

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Program Contact

Dr. Lisa Harris

Professor, Communication, Chair, School of Journalism and Mass Communication
Hickory Campus