Marketing, B.A.
The marketing major will equip you with a strong comprehension of business and the skills needed to perform the critical functions associated with directing the flow of products and services from the producer to the consumer. Study focuses on the preparation, production, pricing, promotion and placement of goods and services in the hands of customers.
You will use your analytical side to interpret data and research, as well as your creative side to develop campaigns and strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics and write marketing plans.
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Take the next step toward completing your Bachelor of Arts in Marketing degree at Lenoir-Rhyne University.
Get StartedTake the next step toward completing your Bachelor of Arts in Marketing degree at Lenoir-Rhyne University.
The major in marketing provides you with the background and skills necessary to apply expertise to the following areas: what new products should a firm introduce, how should products be priced, how does one identify the best channels of distribution and how best to promote new and existing products.
Learning Outside the Classroom
Students studying marketing have a number of opportunities to learn outside of the classroom through internships with local and regional businesses, corporations and non-profit organizations.
Working alongside experienced leaders and professionals, you can gain firsthand experience in a wide range of marketing activities. Through these out-of-class opportunities, you have used internships to develop skills in sales, research, pricing, customer service, social media, product promotion and business development.
Marketing majors have access to the many out-of-class opportunities in business, including conference attendance, student organizations, study abroad, alumni mentoring and community outreach and research (working within a course or independently with a faculty mentor).
The community and family aspect makes LR rare. I have never experienced a group of people that are more a family than Bear nation. The support we get from the Hickory area is unlike any other school.
Career Opportunities
Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, sports marketing or industrial marketing.
As a program graduate, you are well-prepared for postgraduate studies in all areas of business—it provides excellent preparation for more advanced graduate work or other certificate and/or licensure programs.
View Career and Professional DevelopmentAccreditation
Lenoir-Rhyne is accredited by the Southern Association of Colleges and Schools Commission on Colleges. The B.A. in Marketing is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Major Requirements
The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree.
Transfer Policy
A student may transfer in the following:
- the common Business core courses except for BUS 450- Business Policy and no more than 6 credit hours from BUS 320, BUS 340, BUS 344, BUS 360, and BUS 370.
- no more than 6 credit hours from the required major courses.
Honors
Students in the College of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:
- have a 3.2 cumulative GPA;
- have a 3.5 GPA in the major; and
- have completed ACC 231 and BUS 300, BUS 340, BUS 360 and CSC 175 or have been invited to apply by the faculty of the College of Business & Economics;
- have successfully complete BUS 320 and BUS 344 as honors courses;
- have successfully complete BUS 499 concurrently with BUS 450, which includes a specific business written analysis report and an oral presentation to the faculty of the College of Business & Economics.
Earning two or more majors in Charles M. Snipes College of Business and Economics
Students seeking two or more majors in the Charles M. Snipes College of Business & Economics must complete 15 hours of unique course work in the Major Requirements section of each major. All required course work for the major must be completed. The unique course work will come from the required courses and elective courses prescribed for the additional major. Some courses may require substitutions approved by the dean.
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General Education Requirements (37 hours)
Graduation Requirements (4 hours)
General Education Requirements
- Technical Requirements (3 Hours)
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Business Core Courses (33 Hours)
- ACC 230 - Accounting for Decision Making
- BUS 320 - Management Information Systems
- BUS 340 - Business Management
- BUS 344 - Business Finance
- BUS 346 - Business Statistics
- BUS 360 - Marketing
- BUS 370 - Business Law I
- BUS 450 - Business Policy
- CSC 175 - Information Technology
- ECO 121G - Principles of Economics Macroeconomics
- ECO 122 - Principles of Economics Microeconomics
Transformative Competencies (9 hours) -
Major Requirements (18 Hours)
Choose Three Courses from the Following:
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General Elective Credits
General Electives (16 hours) as needed to reach 120 hours overall.
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Total Credit Hours - Minimum 120 hours
On occasion, technical and/or program requirements may also meet specific General Education requirements. Please confer with your program advisor to determine which courses, if any, may be counted accordingly.
All bachelor's degree programs at Lenoir-Rhyne require at least 120 credit hours. If, in combination, General Education, technical, and program requirements do not generate at least 120 hours, additional credits must be completed to achieve 120 hours. These classes may be general electives, or a student may complete a minor or additional major.
Admission & Financial Aid
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Undergraduate AdmissionOur admission team is here to assist you in making the college search process as easy as possible. Our counselors are happy to provide the information and guidance you need to submit your application, apply for financial aid and scholarships, visit and tour our campus.
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Financial AidWe recognize that paying for college is a top concern for students and their families. Our financial aid staff is here to provide you with financial aid options and assistance to help you achieve your educational goals.
News & Events
The prestigious Carnegie Classifications place LR among a select group of institutions nationwide for focus on professional programs, student access and career outcomes.
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A shining night of celebration and community, the Student Life Awards returned to honor the passion, leadership, and spirit that define LR’s campus life.
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