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Marketing, B.A.

The marketing major will equip you with a strong comprehension of business and the skills needed to perform the critical functions associated with directing the flow of products and services from the producer to the consumer. Study focuses on the preparation, production, pricing, promotion and placement of goods and services in the hands of customers.

You will use your analytical side to interpret data and research, as well as your creative side to develop campaigns and strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics and write marketing plans.

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Take the next step toward completing your Bachelor of Arts in Marketing degree at Lenoir-Rhyne University.

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Take the next step toward completing your Bachelor of Arts in Marketing degree at Lenoir-Rhyne University.


The major in marketing provides you with the background and skills necessary to apply expertise to the following areas: what new products should a firm introduce, how should products be priced, how does one identify the best channels of distribution and how best to promote new and existing products.

Learning Outside the Classroom

Students studying marketing have a number of opportunities to learn outside of the classroom through internships with local and regional businesses, corporations and non-profit organizations.

Working alongside experienced leaders and professionals, you can gain firsthand experience in a wide range of marketing activities. Through these out-of-class opportunities, you have used internships to develop skills in sales, research, pricing, customer service, social media, product promotion and business development.

Marketing majors have access to the many out-of-class opportunities in business, including conference attendance, student organizations, study abroad, alumni mentoring and community outreach and research (working within a course or independently with a faculty mentor).

Cathleen Gaffney

The community and family aspect makes LR rare. I have never experienced a group of people that are more a family than Bear nation. The support we get from the Hickory area is unlike any other school.

Cathleen Gaffney '20 Finance/Marketing, MBA '21

Career Opportunities

Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, sports marketing or industrial marketing.

As a program graduate, you are well-prepared for postgraduate studies in all areas of business—it provides excellent preparation for more advanced graduate work or other certificate and/or licensure programs.

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Major Requirements

Transfer Policy

A student may transfer in the following:

  1. the common Business core courses except for - Business Policy and no more than 6 credit hours from , , , , and .
  2. no more than 6 credit hours from the required major courses.


Students in the College of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:

  • have a 3.2 cumulative GPA;
  • have a 3.5 GPA in the major; and
  • have completed  and , ,  and  or have been invited to apply by the faculty of the College of Business & Economics;
  • have successfully complete  and  as honors courses;
  • have successfully complete  concurrently with , which includes a specific business written analysis report and an oral presentation to the faculty of the College of Business & Economics.

The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. Course requirements for the Marketing major are as follows:

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