Business Analytics, B.A.

Learn to analyze, interpret and visualize complex data to extract actionable insights, make business decisions and map out future success.

As a business analyst, you find and extract meaningful insights from data and use them to drive strategic initiatives. Business analytic skills are transferable across industries and sectors. Whether it’s e-commerce, healthcare, finance or manufacturing, organizations of all types can benefit from data-driven decision-making. This versatility allows you to explore diverse career paths and pivot between industries as you build your professional career.

Combined with our liberal arts foundation, you’ll develop critical thinking and problem-solving skills, enabling you to approach complex business problems from a data-driven perspective. You’ll learn the right questions to ask, how to crunch the numbers and go beyond data to utilize practical knowledge that can be applied to many industries. This empowers you to identify opportunities for innovation, optimize processes and drive growth within organizations.

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Take the next step toward completing your B.A. in Business Analytics at Lenoir-Rhyne University.


Program Overview

Our business analytics major was developed with input from some of the top names in data and computer science — industry leaders who have spent decades at the top of their fields. Our curriculum will position you for a successful and rewarding career in the field of business analytics. 

  • Learn to analyze large datasets and present your results. 
  • Learn the core concepts of inference, data analysis and computing by working with real economic, social and geographic data.
  • Get an introduction to the applications of business analytics in the workforce with specific attention paid to the role of the data scientist or analyst and the application of Big Data.
  • Explore key principles and techniques of data science and how to create informative data visualizations. Learn particular concepts of linear algebra, which are central to data science.
  • Learn quantitative critical thinking and algorithms for machine-learning methods. Be introduced to how data analytics is deployed in healthcare, marketing, political science, criminal justice and other fields.
  • Work on a capstone project where you work through a full data science workflow on real data drawn from sports, politics, business or public health.
  • Prepare for the kind of work you will do on data science or analytics teams, how to communicate results to stakeholders and how to interview for jobs in the business analytics space.

Learning Inside & Outside the Classroom

The College of Business and Economics provides majors access to many out-of-class opportunities in business, including student organizationsstudy abroad, community outreach and undergraduate research within a course or independently with a faculty mentor.


Lenoir-Rhyne is accredited by the Southern Association of Colleges and Schools Commission on Colleges. 

The B.A. in Business Analytics is not accredited by the Accreditation Council for Business Schools and Programs (ACBSP) due to the recent start of the program. We are in the process of collecting data for future accreditation.

Major Requirements