Business Analytics, B.A.
Learn to analyze, interpret and visualize complex data to extract actionable insights, make business decisions and map out future success.
As a business analyst, you find and extract meaningful insights from data and use them to drive strategic initiatives. Business analytic skills are transferable across industries and sectors. Whether it’s e-commerce, healthcare, finance or manufacturing, organizations of all types can benefit from data-driven decision-making. This versatility allows you to explore diverse career paths and pivot between industries as you build your professional career.
Combined with our liberal arts foundation, you’ll develop critical thinking and problem-solving skills, enabling you to approach complex business problems from a data-driven perspective. You’ll learn the right questions to ask, how to crunch the numbers and go beyond data to utilize practical knowledge that can be applied to many industries. This empowers you to identify opportunities for innovation, optimize processes and drive growth within organizations.
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Take the next step in completing your B.A. in Business Analytics at Lenoir-Rhyne University.
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Program Overview
Our business analytics major was developed with input from some of the top names in data and computer science — industry leaders who have spent decades at the top of their fields. Our curriculum will position you for a successful and rewarding career in the field of business analytics.
- Learn to analyze large datasets and present your results.
- Learn the core concepts of inference, data analysis and computing by working with real economic, social and geographic data.
- Get an introduction to the applications of business analytics in the workforce with specific attention paid to the role of the data scientist or analyst and the application of Big Data.
- Explore key principles and techniques of data science and how to create informative data visualizations. Learn particular concepts of linear algebra, which are central to data science.
- Learn quantitative critical thinking and algorithms for machine-learning methods. Be introduced to how data analytics is deployed in healthcare, marketing, political science, criminal justice and other fields.
- Work on a capstone project where you work through a full data science workflow on real data drawn from sports, politics, business or public health.
- Prepare for the kind of work you will do on data science or analytics teams, how to communicate results to stakeholders and how to interview for jobs in the business analytics space.
Learning Inside & Outside the Classroom
The College of Business and Economics provides majors access to many out-of-class opportunities in business, including student organizations, study abroad, community outreach and undergraduate research within a course or independently with a faculty mentor.
Major Requirements
- General Education Requirements (37 hours)
- Technical Requirements (11 Hours)
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Foundational Core (27 Hours)
- ACC 230 - Accounting for Decision Making
- BUS 320 - Management Information Systems
- BUS 340 - Business Management
- BUS 344 - Business Finance
- BUS 360 - Marketing
- BUS 370 - Business Law I
- BUS 450 - Business Policy
- ECO 121G - Principles of Economics Macroeconomics
- ECO 122 - Principles of Economics Microeconomics
Transformative Competencies (6 hours) -
Business Analytics Core: (24 hours)
- BUS 150 - Foundations of Business Analytics I
- BUS 160 - Business Analytics Programming I
- BUS 250 - Foundations of Business Analytics II
- BUS 260 - Business Analytics Programming II
- BUS 371 - Techniques of Business Analytics I
- BUS 376 - Data Structures
- BUS 471 - Techniques of Business Analytics II
- BUS 475 - Business Analytics Practicum
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General Elective Credits
(if needed)
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Total Credit Hours (Minimum 128)
* On occasion, technical and/or program requirements may also meet specific core curriculum requirements. Please confer with your program advisor to determine which courses, if any, may be counted accordingly. All Bachelors programs at Lenoir-Rhyne require at least 128 credit hours. If, in combination, core, technical, and program requirements do not generate at least 128 hours, additional credits must be completed to achieve 128 hours. These classes may be general electives, or a student may complete a minor or additional major.
Admission & Financial Aidf
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Undergraduate AdmissionOur admission team is here to assist you in making the college search process as easy as possible. Our counselors are happy to provide the information and guidance you need to submit your application, apply for financial aid and scholarships, visit and tour our campus.
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Financial AidWe recognize that paying for college is a top concern for students and their families. Our financial aid staff is here to provide you with financial aid options and assistance to help you achieve your educational goals.