• Winter Weather Updates

    Based on updated reports regarding road conditions across our region, Lenoir-Rhyne will operate as follows on Wednesday, Jan. 28:

    • Hickory and Asheville locations: Remote work and remote instruction
    • Columbia location: Normal operations

    This decision is being made out of an abundance of caution to prioritize the safety of our campus community, particularly as road conditions may vary significantly by location and throughout the day.

    Important reminders:

    • Students: Continue to check Canvas and email for updates and instructions from your instructors.
    • Faculty and staff: Communicate with your supervisors as needed and remain flexible as we navigate these conditions together.

    Next update:
    An update on Thursday’s operations will be communicated by 5 p.m. on Wednesday.

    Storm Updates

Marketing Minor

Be prepared for the fast-changing environment of business through a broad understanding of marketing.

Good marketing is a key component to successful companies and non-profits, and it is a broad and dynamic field. From creating and understanding data sets, to conceptualizing and evaluating advertising campaigns, marketing is the backbone of business.

Our program will equip you with a broad understanding of marketing, particularly the preparation, production, pricing, promotion and placement of goods and services to consumers in a fast-changing environment.

By studying microeconomics, management and the theories and principles of business enterprise, you will be able to utilize your analytical and creative skills.