Be prepared for the fast-changing environment of business through a broad understanding of marketing.
Good marketing is a key component to successful companies and non-profits, and it is a broad and dynamic field. From creating and understanding data sets, to conceptualizing and evaluating advertising campaigns, marketing is the backbone of business.
Our program will equip you with a broad understanding of marketing, particularly the preparation, production, pricing, promotion and placement of goods and services to consumers in a fast-changing environment.
By studying microeconomics, management and the theories and principles of business enterprise, you will be able to utilize your analytical and creative skills.