• Welcome Dr. Summer McGee as LR’s 13th President

    Lenoir-Rhyne University Board of Trustees Appoints Dr. Summer McGee as President
    Lenoir-Rhyne University has selected Summer McGee, Ph.D, as the institution’s 13th president. Her appointment was enthusiastically approved by the Lenoir-Rhyne Board of Trustees after a national search.

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Marketing Minor

Be prepared for the fast-changing environment of business through a broad understanding of marketing.

Good marketing is a key component to successful companies and non-profits, and it is a broad and dynamic field. From creating and understanding data sets, to conceptualizing and evaluating advertising campaigns, marketing is the backbone of business.

Our program will equip you with a broad understanding of marketing, particularly the preparation, production, pricing, promotion and placement of goods and services to consumers in a fast-changing environment.

By studying microeconomics, management and the theories and principles of business enterprise, you will be able to utilize your analytical and creative skills.