Kirsten Kirschbaum

• B.S., Exercise Physiology, University of North Carolina, Pembroke

Kirsten Kirschbaum joined Lenoir-Rhyne as assistant director of marketing in spring 2024.

She brings experience from UNC Pembroke, where she spent four years working in the athletic department as a student assistant. During her time with the Braves, she contributed to award-winning campaigns that earned NACMA gold medals in Affinity Group Marketing for the “Scouts Weekend” baseball promotion and in Student Engagement for the “PAC the Stadium Kickoff” football event.

In 2022, Kirschbaum was named to the Conference Carolinas All-Conference Student Support Team and was part of the UNC Pembroke staff recognized as the NACMA Marketing Team of the Year in 2023. She also played a key role in helping the Braves lead Conference Carolinas in basketball attendance for three consecutive seasons.