Marketing, B.A.

The marketing major will equip you with a strong comprehension of business and the skills needed to perform the critical functions associated with directing the flow of products and services from the producer to the consumer. Study focuses on the preparation, production, pricing, promotion and placement of goods and services in the hands of customers.

You will use your analytical side to interpret data and research, as well as your creative side to develop campaigns and strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics and write marketing plans.

The major in marketing provides you with the background and skills necessary to apply expertise to the following areas: what new products should a firm introduce, how should products be priced, how does one identify the best channels of distribution and how best to promote new and existing products.

Learning Outside the Classroom

Students studying marketing have a number of opportunities to learn outside of the classroom through internships with local and regional businesses, corporations and non-profit organizations.

Working alongside experienced leaders and professionals, you can gain firsthand experience in a wide range of marketing activities. Through these out-of-class opportunities, you have used internships to develop skills in sales, research, pricing, customer service, social media, product promotion and business development.

Marketing majors have access to the many out-of-class opportunities in business, including conference attendance, student organizations, study abroad, alumni mentoring and community outreach and research (working within a course or independently with a faculty mentor).

Career Opportunities

Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, sports marketing or industrial marketing.

As a program graduate, you are well-prepared for postgraduate studies in all areas of business—it provides excellent preparation for more advanced graduate work or other certificate and/or licensure programs.

Accreditation

Lenoir-Rhyne is accredited by the Southern Association of Colleges and Schools Commission on Colleges. The B.A. in Marketing is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP).