• Commencement Information

    Happy graduation week! If you still need your rain tickets or honor cords, they will be available for you at check-in on Friday (Hickory campus).

    Student check-in is Friday at 4:30 p.m. in Shuford Arena. Guests are asked to be in their seats by 5:30 p.m.

    Any changes to the commencement schedule will be posted here. 

    Commencement Information

Marketing Minor

Be prepared for the fast-changing environment of business through a broad understanding of marketing.

Good marketing is a key component to successful companies and non-profits, and it is a broad and dynamic field. From creating and understanding data sets, to conceptualizing and evaluating advertising campaigns, marketing is the backbone of business.

Our program will equip you with a broad understanding of marketing, particularly the preparation, production, pricing, promotion and placement of goods and services to consumers in a fast-changing environment.

By studying microeconomics, management and the theories and principles of business enterprise, you will be able to utilize your analytical and creative skills.