Laura Kraft

• B.S., Radio and Television Broadcasting, Radford University

Laura Kraft serves as admissions data administrator at Lenoir-Rhyne, where she supports the Office of Admission through data management, reporting and administrative coordination. In this role, she assists with maintaining admission data systems and ensuring accurate information to support enrollment operations.

Prior to joining Lenoir-Rhyne, Kraft worked in several administrative and operations roles within the Hickory-area furniture and manufacturing industry, including positions with HNI Corporation and Hickory Business Furniture. In these roles she supported product development and business operations through data management, project coordination and cross-functional collaboration, including maintaining product data systems, assisting with pricing structures and supporting product rollouts.

Earlier in her career, Kraft worked in customer service and client support with Corning Optical Communications, where she coordinated order processing and supported international accounts across Europe, Asia and the United States. She also previously owned and operated a retail business in Hickory, managing daily operations including marketing, inventory and financial reporting.