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Lenoir-Rhyne University announces new Associate Vice President for Development
Lenoir-Rhyne University announces new Associate Vice President for Development

Lenoir-Rhyne University is honored to announce the appointment of Kelly Hobson Knetsche as the new Associate Vice President for Development. She will assume her role on Nov. 27.

Knetsche began her work in advancement in 2006 at Davidson College as a major gifts officer, where she served for one year before accepting additional leadership responsibilities as the director of parent programs. In that role, she led successful annual giving campaigns, exceeding fundraising goals for six consecutive years. She went on to serve as campaign manager for four years. In that position, Knetsche assisted college leadership in securing $66 million in fiscal year 2017 and $394 million for the campaign to date. She also served as the lead fundraiser for one of the large projects of the campaign, The E. Craig Wall Jr. Academic Center, securing $74 million in new commitments.

"I am confident that with Kelly's extensive experience and leadership in development as well as donor engagement in higher education, she will seek to secure resources to enhance Lenoir-Rhyne's mission," said Cat Serrin Niekro, Vice President for Institutional Advancement. "I look forward to the immediate leadership she will provide in her new role."

At LRU, Knetsche will lead the day-to-day of fundraising operations including annual giving, major gifts, principal gifts, planned gifts, and corporate/foundation relations.

"With the strong sense of community, both in pride and professionalism, I am excited to join Lenoir-Rhyne," Knetsche said. "I was certainly attracted to the liberal arts university, and believe my previous experience has prepared me for this role."

Prior to working at Davidson College, Knetsche spent 8 years with Addison Whitney, Inc., where she started as project manager and quickly advanced to the role of director of market research.

Knetsche earned her Bachelor of Arts from Davidson College in English and completed the Duke University Nonprofit Management Certificate. During her tenure, Davidson College received multiple Gold Awards from the Council for Advancement and Support of Education (CASE) District III for Overall Fundraising Performance, as well as the 2014 Gold Award for Outstanding Fundraising Event, Campaign Launch.

Lenoir-Rhyne University's Office of Institutional Advancement has raised between $7 million and $11 million annually over the last three years. In 2015, a successful capital campaign was completed, raising $66.5 million in gifts and commitments. The endowment is approximately $106 million.