What will I study?

The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. 

How will I grow?

BUS 363 Integrated Marketing Communications

BUS 362 Sales Management

BUS 366 Sports Marketing

BUS 451 Marketing Management

BUS 452 Marketing Research

BUS 453 International Marketing

BUS 461 Internship

ECO 323 Intermediate Price Analysis


Participation in the National Collegiate Sales Competition

Incredible guest lecturers from the marketing field

What's my next step?


Instructions for Graduate Applications for

Hickory and Asheville

Applications are accepted year round for Fall, Spring, and Summer Terms.

To Apply:

  • Click on Hickory or Asheville to apply online to the campus of your choice.  
  • Click Here to submit your non-refundable $35.00 application fee online, or mail a check or money order to the address above.

Additional Application Materials Needed:

  1. Official transcripts from all undergraduate and graduate institutions you have attended
  2. An official copy of GMAT test scores (unless Career Admission Track applies)
  3. If Career Admission Track, one professional Recommendation
  4. Essay clearly articulating goals and life experiences that have impacted your decision to pursue an MBA
  5. Resume 

Go to Forms & Instructions for Submitting Application Materials to find out how easy it is to submit your forms electronically! 

Send Official Transcripts and Test Scores to:

Hickory Campus: Lenoir-Rhyne University, Division of Enrollment Management, LR Box 7227,  Hickory, NC 28603. 

Asheville Campus: Center for Graduate Studies of Asheville, 36 Montford Avenue, Asheville, NC  28801.

Thank you for your interest in Lenoir-Rhyne University!